Over a five year period Stuff International Design Ltd was central in developing Dyrup's brand and simplifying the individual product brands across all countries. We developed the retail strategy and created the guidelines. We also came up with unique ideas for the development of new products, which when implemented became best sellers. With the new branding we were able to rationalise the packaging, resulting in several million pounds worth of savings. These changes increased customers' brand awareness of Dyrup and ensured it held its market share in a declining market.