our stuff

project: City Fast Food, Russia

The DARS company in Ulyanovsk, currently runs several fast food operations.  Stuff International Design Ltd was retained to create a unique offer for this fast food chain in the Russian market and develop a federal brand that would bring a new fusion of Russian and International tastes.

We worked with the client to assess market positioning, then we developed a brand philosophy, food proposals and helped establish a name.  We then undertook the interior design and brand expression.  DARS are currently looking to expand this successful fast food concept more widely.

city fast food