The DARS company in Ulyanovsk, currently runs several fast food operations. Stuff International Design Ltd was retained to create a unique offer for this fast food chain in the Russian market and develop a federal brand that would bring a new fusion of Russian and International tastes.
We worked with the client to assess market positioning, then we developed a brand philosophy, food proposals and helped establish a name. We then undertook the interior design and brand expression. DARS are currently looking to expand this successful fast food concept more widely.