The brief to launch a new brand of unique boutique hotels in the UK and to  establish their offer of providing tailor-made experiences to suit individual tastes within the lifestyle market.  We began by bringing the spirits of the 4 luxury country house hotels to life by identifying the uniqueness of each hotel and developing concepts for the individual personalities of each, celebrating the heritage of the hotels whilst maintaining a modern execution. Emphasising the core traits of captivation, cosmopolitan, magical and enchantment, Stuff redesigned various social areas within the hotels including the restaurant, bar and reception areas. To compliment the new interior designs and brand associated with each hotel, we generate a series of marketing material including a family of quirky and engaging brochures, website and literature.  Since their launch, bookings have increased by 25%.