In 2006,  the UK's leading garden centre tasked Stuff ID with revitalising their corporate branding which had become demure and was impacting sales negatively. The essence of the brief was to introduce greater consistency across its diverse portfolio of properties and to crystallise its brand and positioning, which would require the reconfiguration of key in-store communications, identity and merchandising schemes across its 122-strong estate.

Strategy workshops quickly identified two inherent weaknesses. Firstly, the limitation of the existing core customer-base to the mature sector, particularly those with low disposable income. Second, the dilapidated state of repair of the existing sites was highlighted. Broadening its appeal to a wider market became key to the project's success. Strong delineations were created between departments and unifying themes throughout each store, including the new category types 'habitat', 'urban', 'rural' and 'traditional', sought to increase individual sales and aid the cross-selling of products.

The logo was redesigned, as were merchandising displays, signage and shop layouts, with Stuff ID commissioning all required photography. Following the re-branding, Wyevale has seen a significant increase in sales.