Stuff were appointed by «Strela» as Architectural advisers and commissioned to asses the architectural planes to optimize their commercial viability. Rainbow situated in Chelyabinsk is a family destination centre with food court, play areas and large supermarket. Stuff was responsible for informing the exterior of the building to embody the essence of the brand. Stuff designed all of the vertical link spaces including the food court layout and retail principles. Stuff working with the client created the brand name and look, which has been applied to all exterior and interior signing and environmental elements.