Neil Whitehead to headline Mall-Expo conference in Kiev
Ater having successfully taken part in a number of development and design conferences over the past year, Stuff ID is looking forward to the next opportunity to share its experience with an Eastern European audience. This time – at Mall Expo exhibition to take place in Kiev, Ukraine, in September. The event, dedicated to commercial, retail and entertaining centres, is comprised of a number of conferences. Neil Whitehead will introduce the topic 'One-Stop Shop or Employing Specialists' at a conference 'Retailtainment in Ukraine: Development of the Successful Concept of the Commercial
More on the event:
www.maal-expo.com
Neil Whitehead at International Real Estate Investment Forum PROestate in St. Petersburg
Within our established tradition, Stuff Team doesn’t miss a chance to visit key events of the Russian real estate and development community. PROestate forum, which will gather representatives of more than 3000 companies from over 30 countries of the world, is a true red-letter-day in our calendar. This year Neil will take part in a panel discussion ‘Design in Architecture’ as one of the key speakers.
More about the event:
www.proestate.ru
STUFF CREATIVE TEAM EXPLORING SHOPPING CENTRES A LA MADRID
In cooperation with our long-term partner APN (Australian Property Network), Stuff Team has undertakien a short but productive trip to Madrid, Spain, in order to audit two shopping centres for potential refurbishment and rebranding. But it wasn't just the Spanish sun that got the team excited about these projects. The potential redesign of existing buildings and the possibility of breathing new life into them by means of renewed branding and signage – that is what Stuff creatives are really looking forward to.
Winners of CRE (COMMERCIAL REAL ESTATE) Federal Awards 2008 announced
On June 21 the winners of Commercial Real Estate Federal Awards have been announced. The gala dinner, held on the beach in Sochi, was the climax of a several day Summit, announcing the best real estate buildings put in operation in 2007 in different parts of Russia. Among the lucky winners of the prestigious ‘Golden Brick’ awards was RADUGA shopping center in Chelyabinsk, which was chosen the best small sized shopping center in Russia. The center was brought to life by developer OOO Center-M and designed by Stuff International Design. Stuff Team is proud of this remarkable achievement and sends it sincere congratulations to the RADUGA team on the victory!
Find out more at www.cre.ru
Neil Whitehead took part in the seminar of Scandinavian telecommunication company TELIASONERA.
CONFERENCE in Yekaterinburg.
6-7 December 2007 Neil Whitehead spoke about issues of design, marketing and commercial success at the V annual practical conference ‘Shopping Centres and Contemporary Trading Formats’ held in Yekaterinburg. The event included visit to major shopping centres in the area, workshops and talks, including the mayor of Yekaterinburg. The full speech can be found here.
WORKSHOP in Moscow
CITY Fast Food chain opens a new restaurant at Moscow’s busies airport.
A unique russian fast-food chain 'City' has opened a new restaurant at Moscow's Sheremetyevo Airport. Comprising stylish interiors and great food offers, the cafe is sure to be a success among Russian and international travellers.
RADUGA shopping centre opens in Chelyabinsk
One of Stuff’s big 2006-2007 projects, Raduga, has opened on the 5th of November 2007 and is already attracting a wide audience of customers to benefit from a wide rage of retail and food offers. The centre has been 98% let prior to the opening.
SEMINAR in Nizhny Novgorod Chamber of Commerce
As part of the trip to Russia in July 2007, Stuff International Design took part in the seminar held in Nizhniy Novgorod Chamber of Commerce and Industry: 'What makes a successful commercial development'. The seminar was attended by representatives of local development companies, architectural bureau's and design studios. Following the presentation, Neil Whitehead has been interviewed by a correspondent of 'Clear Design' magazine, published locally by design studio 'Ponimanie'. Read here.
CITY Fast Food chain opens a new restaurant at Moscow’s busies airport.
A unique russian fast-food chain 'City' has opened a new restaurant at Moscow's Sheremetyevo Airport. Comprising stylish interiors and great food offers, the cafe is sure to be a success among Russian and international travellers.
“MOLNIYA” UNDER “RADUGA” ROOF
In October - November 2007 a brand new Shopping Centre “RADUGA” is due to open in Chelyabinsk, Russia. The Shopping Centre will be situated in the city centre on the crossroads of Rossiyskaya and Kommuny streets, just opposite ‘Patterson’ supermarket. The owner, ‘Strela’ Ltd. is currently planning to invest 300 millions Rubles in the project, which is to pay back in the next 5 years. The owner is confident in the project’s success because of it’s good location.
Retail company ‘Strela’ acquired this great location from ‘Stroycom’ 1.5 years ago and obtained an approval for building the Shopping Centre last autumn. According to Sergey Pahomov, director of ‘Strela’, before going full steam ahead with the project the main factors - the location and customers flow - were both taken into consideration. The retail concept was developed by “Jones Lang LaSalle” consulting company and British company Stuff International Design elaborated the architectural solution, exterior and interior designs and branding. The Shopping Centre will meet all requirements and regulations for this type of build.
The total floor plan including car parking is 17,260 m2. Total floor plan for second and third levels is 11.500 m2. The total retail area will be 4,040 m2. ‘Molniya’ (food hypermarket) is the main tenant on the ground floor and will occupy 3,500 m2 in total. Perfume and cosmetics, media-products, mobile services, gift shop, lingerie, pharmacy and optic will also be placed here.
First floor will have one anchor tenant, retail galleries, food court and a play area for children.
Translated from Russian
The full text in Russian can be found at
http://www.chel.ru/news/796.html
AN UNUSUAL AIRCRAFT HAS LANDED IN ULYANOVSK
A new project “Samolet” ("Aircraft" in Russian) will have a great impact on the economics of the city.
On the 14th of April a new Shopping Centre with 20 000 m2 foot area will be launched in Ulyanovsk. “Samolet” is a new project of a commercial property development company DARS.
We interviewed Sergey Sedov, the Managing Director of DARS before the Shopping Centre was opened.
How did you come up with the idea for such a massive shopping centre?
“Samolet” has become a next step in our expansion. Business either moves forward or stops its development and stagnates. We wanted to develop and achieved it. And the timeline for the project is really impressive: a three-storey 20 000 m2 conventional build was erected within one year and six months.
Do you think there is a need for shopping centres of such a scale in the city? People might question the necessity of having so many of them in Ulyanovsk.
Serious marketing research comes before any serious business project. By the analysis of economical situation, sociological researches, having considered other important factors we can make a conclusion on weather a project is going to be successful. We have undertaken such a research and decided that our city needs such a Shopping Centre. City development is logical and natural and that’s how all modern cities look now. We should all be really happy about it!
What should we be happy about? There just will be more overpriced boutiques that are not affordable to most of the people.
That is an absolutely wrong attitude. Let’s start from the prices. It is commonly known that competition results in price decreasing and quality of service improvement. It also busts local business development which improves and becomes more effective.
Such projects also have a great social impact. The building was erected within one year and a half, which means that we secured builders jobs for two seasons. Secondly, we created 1500 retail vacancies. Thirdly, we will host companies, which entered the local market only because of the existence of big scale shopping centre. Launching “Samolet” will also revive advertising market. Additionally, we are planning to improve adjoining territories with the help of our landscape designers. But the most important fact is that now in Ulyanovsk we will not just have a place where you can come and buy some goods but also a place to enjoy. We are going to introduce food court and kids play zone “Star Galaxy” for the first time in Ulyanovsk! Food court – is an open space with different food offering concepts such as “Sbarro”, “Grill master” etc. We will move forward from common plastic and metal seating and will have cosy leather banquette seating.
“Star Galaxy” is definitely something special! Interactive games, festive events, space attractions – one can’t describe it by words, you need to see it by yourself!
And a last question, quite traditional – your plans for the future?
I live on the right side of the river, so I’m a little jealous that this Shopping Centre will be on the other side. The only thingt comforts me is that DARS is planning another massive project on the left river bank. These are our nearest future plans.
Translated from Russian